Collaboration - Studio Logo and Branding Development

  Moving into our second year, the exciting prospect of a collaboration is our first assignment. I will be working with Jessica Crosby, Saskya Olsen and Jasmine Masters. and below are the links for my extremely creative team mates. I feel as a team we are gonna work very well together and already are working hard on creating our blog and branding.

- Jasmine Masters: https://jasminemasterscaa.blogspot.com/

- Saskya Olsen: https://computeranimationsaskyaolsen.blogspot.com/

- Jessica Crosby: https://www.jesssarahlouise.co.uk/

  For our first meeting via teams, we wanted to think about our studio values, and how we can to portray them in our branding. For the values themselves, was want to show we are fun, flexible and versatile with a hint of mischievousness. So animals with these characteristics came to mind, such as cats, lizards and foxes. Also we want to bring about that we are imaginative, this leading us to possible stars collestations and space.

  The first step was brainstorming studio names and coming up with a few sketches individually and then regrouping. For my own designs, I wanted to aim for the more colourful aspect mixed with animals, as shown below. I also wanted to bring about something a little unusual to the name, even mixing two different elements to see how they would sound.

My own process:

Kim Davis 1st Ideas

 

What stuck out foremost was the ideal of the chameleon. As an animal that can change it colour to its environment, it would show we was flexible and versatile to further employers. Building on the space/ constellation front, Saskya's amphibians in space also would bring on the more fun and imaginative aspects of our studio. From here we continued exploring our logo and naming with more set structure in mind. In concerns to the name at this point, we spoke about possible infuse space and lizard elements.

My own secondary Designs

 Though a group discussion, Saskya's design became the collective choice. It expressed perfectly what we wanted to show as a studio with an added explorative element. The incorporation of the 80's techno-colour colour means we can be bold in our own representations and creative expressions. 

  Coming toward a final choice for the logo, the name became the next step. Studio 88 was a short and snappy name (as Saskya researched, there are 88 constellations), but its seemed to be quite commonly used. So, the suggestion came up about changing the first part of the name to either Chameleon or Zygo. Jessica noted about adding another a, and myself about making the beginning Kh as in the greek spelling. This resulted in the final name of Khaameleon 88 Productions.

            Below are the Logos that we have decided to have one more tweak at.

Saskya Olsen: https://computeranimationsaskyaolsen.blogspot.com/

Saskya Olsen: https://computeranimationsaskyaolsen.blogspot.com/

  A final step was to see about tweaking those last final touches and investing in a profile picture / watermarking.  These was also discussion on adding a slogan, a working model of "Change Your Scales" came around.

  My Designs

Watermark

 

  With my own final tweaks, I wanted to see about adding more of a space context to see if it would fit. I wanted to bringing the Chameleon out of the box and place it on a more space environment in hope to give it a drifting effect, this seemed to work best on the large 8. However, I feel that keeping more to the original design seem a much better, and Jasmine's final tweaks completed it. Voting together, we chose all the final application below, and are now ready to move onto creating the blog.

  The watermarks will be placed on designs/creations we make individually, and works we make together, so to give them their more personal touch. I felt it was felt to leave them to be as simple as possible.

Final Logo

Final Profile 

Studio Watermark

Personal Watermark

  A final note is about the studio name, we spoke about changing some lettering on the name to make it more appealing. I suggested using Kh at the beginning as in the greek spelling, Jessica noted about adding another a. This resulted in Khaameleon. But this spelling was too close to a game character from Mortal Kombat. 

  So, further experimentation brought around the final spelling on Khamaeleon, where the ae is the original latin spelling (Chamaeleon).  This led to you final choice of name: 

Khamaeleon 88 Productions. 

   To make our studio blog stand out a bit more, I wanted to incorporate both the coloured and black logos to the header. To do this I used a gradient wipe transition in Premiere to make them blend, ending on the darker version and exporting with a loop. It may take some work to get it the correct size for the blog header, which may mean a possible CSS.

Adobe Premiere

Animated Gif